Newspaper Strengths - Targeting
  • Advertisers can place their messages where they will have the likelihood of being read and acted upon by their target audience.
Percentage of Weekly Audience
Daily Newspaper Sections
Adults
Men
Women
             

Business Finance
Classified
Comics
Entertainment
Food & Cooking
Main News
Sports
TV, Radio Listings

 
62%
55%
59%
68%
57%
90%
61%
54%
67%
57%
60%
62%
48%
89%
76%
53%

56%
53%
59%
74%
66%
91%
48%
56%

 

Source: Scarborough Research, 2000 Release 1 (Top 50 Market Report)