Retail		Daily Ad Cost
	Sunday Open Rate	$37.00 PCI
	Daily Open Rate	$34.00 PCI
	Weekly Discount Programs	Daily Ad Cost
		Only:
	Frequency 7 – Seven consecutive days – $77.00 PCI	$11.00 PCI
	Frequency 4 – four insertions in seven days Sunday Rate $66.50 PCI	$16.62 PCI
	–Daily Rate     $62.50 PCI	$15.12 PCI
	– –Frequency 3 – three insertions in seven days Sunday Rate $55.50 PCI	$18.66 PCI
	– –Daily Rate  $51.50 PCI	$17.17 PCI
	Frequency 2 – two insertions in seven days Sunday Rate $43.50PCI	$21.75 PCI
	Daily Rates $39.50 PCI	$19.75 PCI
	– – –
	Monthly Frequency Programs
	Every day for one month	$  8.00 PCI
	One day a week for 4 consecutive weeks	$21.50 PCI
	One day a week for 8 consecutive weeks	$19.50 PCI
	One day a week for 12 consecutive weeks	$18.50 PCI
	Political Advertising open rate	$16.00 PCI
	Local, nonprofit civic organizations, educational institutions & churches: Daily or Sunday	$12.00 PCI
National	National advertising by recognized advertising agencies will be allowed a commission of 15%
	Sunday Open Rate	$32.35 PCI
	Daily Open Rate	$27.65 PCI
Repeat Advertisng Pick-up Rates - a pick-up rate of $17.65 per column inch will be allowed for any ad that is picked-up and run on any day within a 7 day period, except Sunday.
	Midland/Odessa Metro Rate
Midland Portion:	Sunday	$26.50 PCI
	Daily	$23.50 PCI

PCI - Per Column Inch