Retail & National Bulk Contracts
  • Bulk Contracts are based on “annual revenue” dollars spent by advertisers with the Midland Reporter-Telegram. Investing in a bulk contract will allow traditional non-contract advertisers to apply the lower bulk contract rate to ROP inserts, frequency inserts, as well as other, nontraditional advertising venues. Bulk contracts can be renegotiated for the lower contract rates anytime during the year.
  • National Advertisers may refer to the table below for bulk contract rates, taking into consideration that rates are net.

Bulk Contract Rates per column inch:

Annual Revenue

Daily Rate

Sunday Rate

$7,500

$20.50

$23.50

$10,000

20.30

23.30

$20,000

19.70

22.70

$30,000

19.30

22.30

$40,000

19.00

22.00

$50,000

18.70

21.70

$75,000

18.20

21.20

$100,000

17.40

20.40

$125,000

16.90

19.90

$150,000

16.20

19.20

$175,000

15.60

18.60

$200,000

15.20

18.20

$250,000

14.80

17.80

$300,000

14.00

17.00

$350,000

13.50

16.50

$400,000

13.00

16.00

$460,000

12.20

15.20

$480,000

12.00

15.00

$500,000

11.60

14.60

$520,000

11.20

14.20