Ad Specs
Dimensions
160x600
728x90
250x250
300x250
240x400
File Size
15-20 K 15-25 K
Rich Media Yes Yes
3rd Party Yes Yes
Looping No Yes, if within specs
Specifications
Banner ads:
should be no more than 13-15K (use ImageReady or similar program to compress).
can be animated or static, but animation must stop after 3 (three) cycles. Multi-frame animation accepted. If animated, make sure each frame holds long enough to read text (usually 3-4 seconds per frame). Excludes 160x600.
can run in a .gif or .jpg format .swf; Only .gif, and .swf for animations.
Layered files (.psd, .eps, .gif, .jpg)
If later edits are required to an existing banner, Mywesttexas.com must have the original source file (i.e. .psd file) to make the requested revisions.
Photos
best to use close-ups with high contrast; understand that photos increase the file size. Multiple images cannot be used on multiple frames. When appropriate, take the photo(s) and submit using digital camera.
Logo or graphic
electronic format (.psd, .eps, .gif, .jpg) is best, if available. When using a logo from a Web site, it will appear as is. Sponsorship logo up to 120x120. May include logo with tag line.
Effectiveness
Banner ads drive traffic directly to your Web site
Banners can be placed to meet your objective of targeting an audience or delivering a broader reach
Real Media™ delivers your ads in real time, giving you immediate reach to your target audience
Banner ad creative is included in the rate to make the most of your advertising budget
