Source: Leveraging Newspaper Assets – A Study of Changing American Media Usage Habits, NAA 2000

A Cut above the rest

When it comes to saving money, most consumers turn to the newspaper for their coupons.

Coupon Source Percentage of Adults

Newspapers-----------------------------> 62%

In-store Coupons -----------------------> 37%

Mail ------------------------------------>36%

Product Packages ----------------------->22%

In-store Circulars ----------------------->22%

Magazines ------------------------------->16%

Customer Card -------------------------->12%

Other Source ---------------------------->7%

Source: Scarborough Research, 2000 Release 1

(Top 50 Market Report)